Helping businesses improve their website traffic and conversion rates!
Website Optimisation Consultant
I can help your website achieve the success is deserves by implementing my website optimisation strategy. Contact me for a free website optimisation audit!
WEBSITE OPTIMISATION CONSULTANCY SERVICES
As a professional website optimisation consultant based in Leicester, I specialise in helping businesses across the UK improve their website traffic and conversion rates. This can be successfully implemented through a variety of techniques including improving the website’s load time, optimising the layout and design of the site and improving the content and overall functionality of the site.
If you’re interested in increasing the success of your website, feel free to call me for a free quotation or continue reading for more information.
WHAT IS WEBSITE OPTIMISATION
Website optimisation, which can also be referred to as ‘SEO’ is the process of making favourable changes to your website, using tools and advanced strategies to improve your websites organic search positions across major search engines such as Google.
Website optimisation can include things like increasing website traffic, improving the users experience whilst engaging with the site or maybe increasing the performance speed. These are all great things for a website as it will generate more business, which means more profits!
WHY A WEBSITE NEEDS TO BE OPTIMISED
All websites should be completely optimised in order to reach their full potential and bring success to the business. These days many business owners are online yet many haven’t had there website enhanced so are losing out on potential customers daily. With the amount of people searching for things online only ever increasing, it is vital to be in a position to compete within the online space.
Website optimisation aims to make the website more effective at achieving the business’s objectives. This can be anything from generating new leads, to closing sales, or maybe even providing information to your customers. A website optimisation consultant may use a variety of different techniques, which are not limited to but include; search engine optimisation (SEO), user experience design (UX), and conversion rate optimisation (CRO). These core factors improve the overall performance of a website and assist it in achieving the success it deserves!
The core aspects of website optimisation are on-site, off-site and technical optimisation processes which as a collective, decide the ranking capabilities of your websites search engine performance.
ONSITE OPTIMISATION
The only thing for sure is that all websites owners want to acquire the maximum percentage of converting visitors who take the desired action, such as making a purchase or filling out a form on one of your webpages. On-site optimisation involves enhancing individual web pages on your website to make them more inviting to prospective customers in order to generate more clicks and more conversions.
Our approach to on-site OPTIMISATION
USERS EXPERIENCE
Optimise your visitors journey throughout your website to make it as simple and beautiful as possible.
- Optimise menus – Help users navigate your key pages easily.
- Call-to-action (CTA) – Add a CTA button to help guide customers to key products or services.
- Visually appealing – Ensure to use new and engaging visual imagery, headers and text in order to hold the users attention and to stand out from the competition.
- Different devices – A website should work well on all devices; desktop, tablet and mobile. This is important as more and more people are searching the web on their phone.
- Internal linking – Make it easier for users to navigate your website and find related content. By linking words or sentences within your webpages to other pages on your website that contain related content, you can help Google understand the importance and relevance of your pages. This can help improve the ranking of the linked pages in search results.
IMAGES
Make content more visually appealing and engaging for users whilst improving the overall experience.
- Fresh imagery – Use new images such as showcasing previous work. Try not to use images found on the web as Google rewards fresh content,.
- Image size – This affects page loading speed which directly affects search engine results. Websites that load faster rank faster!
- Convey Information – A picture speaks a thousand words. Use imagery to illustrate a concept or a process instead of writing it as it is more effective.
- Visually appealing – Ensure to use new and engaging visual imagery, headers and text in order to hold the users attention and to stand out from the competition.
- Alt text – All images should be optimised by having a descriptive alt tag and be keyword rich. If you could re name the original file name to be relevant to your webpage, even better!
WRITTEN CONTENT
Write plentiful content that is keyword-rich for all aspects from product descriptions to service pages.
- Better ranking – As expected, search engines rank well written, high quality and relevant content highest and it obtains the biggest financial reward.
- Fresh Content – Producing up to date content is a key part of website optimisation. It adds credibility to your site and means you can target new keywords which you can take advantage of.
- Improved readability – Ensure to use clear and concise language in an easy to follow manner enabling more users to understand.
- New keyword targeting – Locating new keyword opportunities is not simple, and it can often be beneficial to get an website optimisation consultant to do it for you. Nonetheless there are free tools out there such as Google’s Keyword Tool which can be located on a Google Ads account. I personally like SEM Rush for such a task but could likely be too costly for a business.
META TAG OPTIMISATION
Provide context and information to users about what your webpage is about and making it clear for who it is targeting.
- HTML (URL) – Make sure you are writing with a purpose and not just aimlessly. If you are looking to sell something, describe why the product should be brought, if you are looking to inform people, be descriptive.
- Title tags – Often the first thing a prospective customer notices after conducting their search on Google is a businesses title tag. Accurately describe what your page is about in less than 60 characters in length to avoid going over the limit. Try to not use filler words as they are not beneficial in any way and just take away from your limit.
- Meta Descriptions – Include relevant keywords and provide a clear and concise summary of the pages content. This, just like the title tag is showcased in a brief form within the organic search results of Google.
OFF-SITE OPTIMISATION
Off-site is the optimisation of a websites visibility through techniques that are not directly related to the content that’s been produced but rather the elements out of our control. It is more in relation to the outside worlds view of the website and tends to be the most difficult aspect of website optimisation to grasp a understanding of.
WHAT’S REQUIRED FOR OFF-SITE OPTIMISATION?
LINK BUILDING
Acquiring links from relevant and highly authoritative websites is a great way to get a boost! It is the process of acquiring links also known as “backlinks” pointing to your website, passing over credibility in the eyes of the search engines.
LOCAL SEO
Optimise your website for the Local SEO search results! This can be beneficial for businesses that sell products or services to people within a local area and want to be discovered by them. Acquiring local citations and optimising your Google My Business Listing, now known as Google Business Profile.
ONLINE REVIEWS
Earn and collect new reviews online provided by real people as this is precisely what search engines are looking for. Another great form of promoting confidence to the search engines and adding credibility and authority to your site.
SOCIAL MEDIA MARKETING
Social media marketing is the process of taking a website and the content provided and then promoting it on social media websites such as Facebook, Instagram, Twitter and Pinterest. This can drive more traffic to your website and help to improve search engine rankings.
TECHNICAL OPTIMISATION
Technical optimisation refers to a websites technical components for example its structure, code and server setup, ensuring all are optimised to achieve peak performance.
WHAT’S INCLUDED IN TECHNICAL WEBSITE OPTIMISATION?
MINIFYING CODE
By minifying code such as CSS and JavaScript files, you can drastically increase loading speed times to improve the delivery of your website to its users.
WEBSITE SECURITY
Ensure a SSL certificate also known as a Secure Sockets Layer is always live and active on your website. It is used to encrypt information that is entered into your website and stops it getting into the hands of hackers.
XML SITEMAPS
An XML Sitemap is a file that lists all of the pages and blog posts on a website. It helps search engines to crawl your entire website as effectively as possible.
STRUCTURED DATA
Nowadays structured data is a standard practise when formatting information about a webpage and its content. This enables search engines a deeper understanding of the content that’s been produced.
OUR APPROACH TO WEBSITE OPTIMISATION CONSULTANCY
01.
Initial Audit & Research
Analyse your website and then compare it to competitors!
02.
Plan & Strategise
Create a plan that is going to work and strategise on how to implement it.
03.
Implementation
Implement the plan as effectively and efficiently as possible.
04.
Monitor & Assess
Take a look back at a further point to see what is going well and what is not. Then re adjust the goal posts.
Get Your Website Optimisation Started Today!
If you are looking for a website optimisation consultant to work with, I am always available for a free no obligation chat. Get in touch with me via my contact form at the bottom of the webpage or alternatively call me directly on the phone number provided below.
