Increase your ecommerce site traffic and conversions today!

Ecommerce SEO

Optimise your eCommerce store to improve its rankings in the search engine results pages (SERPs) and put your website at the top where all the money is made!

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ECOMMERCE SEO SERVICES

Ecommerce search engine optimisation (SEO) is the process of optimising an online store with the intention of improving its overall organic visibility and keyword ranking positions on major search engines such as Google. It can often entail various elements such as optimising product titles, descriptions, images, categories and the overall eCommerce site structure.

For the best results online, it is crucial to have a professional SEO consultant perform ongoing eCommerce SEO services on your behalf in order to optimise all aspects of your business website, reach new goals and then maintain them. The service can be advantageous for clients as it will directly influence the number of customers who click onto the website, but more importantly, it will increase sales and help the business reach new heights!

MY RECENT CLIENTS

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The Appliance Depot Leicester Logo
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HOW ECOMMERCE SEO SERVICES BENEFIT YOUR WEBSITE

The main benefit of eCommerce SEO services is that you will increase your market share online by optimising for certain products and categories. This will result in an uplift in traffic to your web store, and then a proportion of those customers will purchase the goods or services on offer, generating more profits for the business.

  • Increased Organic Traffic
  • Cost -effective
  • Boost Sales
  • Enhanced Visibility
  • Improved Credibility
  • Better User Experience (UX)
  • Perform Better Locally & Nationally
  • Raise Brand Awareness
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ECOMMERCE SERVICES THAT HELP YOU SUCCEED ONLINE

My eCommerce SEO services are performed thoroughly and with the utmost skill, care and attention. Done correctly, the possibilities for how far your online presence can reach will be solely down to your budget. There is no end to the number of improvements that can be made to a website allowing it to continually open up into brand-new markets where there are paying customers just waiting to buy your products. All businesses can appreciate the main benefits of eCommerce SEO, which are increased reach and engagement while increasing leads and sales generated from your eCommerce store.

MY ECOMMERCE SEO CHECKLIST THAT DELIVERS RESULTS

Complete SEO Audit

An extensive look into what’s currently working well for your website, and then discover what needs improving. Looking at all on-page, off-page and technical SEO aspects.

Optimise Product Pages

Individual product keywords have smaller search volumes yet great conversions rates. I will ensure your webpage is visible when customers are searching for your products.

Technical SEO

Get your websites technical features and infrastructure looked at and done correctly assisting search engines to understand your site better.

Keyword Research & Optimisation

Gather information on which keywords are driving your business forwards and discover new findings. Then optimise them to ensure you are getting the maximum value for products and category webpages.

Optimise Category Pages

Category pages have the highest search volumes and as such are a significant factor to success and must be optimised for SEO purposes. This attracts a far broader customer base which can then decide which products they want to buy from your site.

Website Speed Optimisation

Speed is one of Google’s key determining factors when ranking a website. Customers nowadays will not wait longer than 3 seconds for the page to load or they are potentially gone forever.

National SEO

I can ensure your eCommerce store is appearing in the national search results allowing your business to make the most all the sales for your products across the whole country!

Local SEO

Likewise the business will also benefit from Local optimisation, allowing customers who are in close proximity to your facility to locate and purchase products.

Content Strategy

Produce new content that will get you to the top of the organic search rankings. Also take a look at previously written content such as titles, descriptions and blog posts and then optimise them so Google scores the webpages higher.

eCommerce Web Design

Enhance the design aspects of the store enabling customers to navigate through your site as quickly and simply as possible, enabling them to discover what they want to purchase before heading to a competitor.

Link Building

I’ll create link worthy content which other websites cant wait to share or reach out to. This generates a natural vote of trust to your website which Google loves!

Transparent Monthly Progress Reports

Keep up to date with current successes and what still maybe needs a little bit more work. Discover the tasks completed for this month and the ongoing plan for the next.

MY APPROACH TO PROVIDING ECOMMERCE SEO CONSULTANCY SERVICES

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01.

Initial Consultation & Site Audit

Analyse your eCommerce site and see what’s good and bad.

02.

Plan a Strategy

Strategise a way to increase visibility in the search engine results pages.

03.

Implement

Now we have strategised, its time to put the plan into action.

04.

Monitor & Improve

Continue to monitor the campaign making relevant changes when needed.

IS IT TIME TO START YOUR ECOMMERCE SEO CAMPAIGN?

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If you are looking for a eCommerce SEO consultant to work with, I am always available for a free no obligation chat. Get in touch with me via my contact form or alternatively call me directly on the phone number provided below. I am based in Leicester but work nationally all over the UK.

ECOMMERCE SEO FREQUENTLY ASKED QUESTIONS

If you have any questions about ranking eCommerce websites at the top of Google and cannot see it in the questions and answers below, feel free to get in contact with me. I am also always more than happy to answer any questions you may have for FREE if it is not too complex and not worthy of a billable hour.

Ecommerce SEO and “normal” SEO are similar in concept because they both involve optimising a website to improve its visibility in the ranking of Google’s search engine results page or otherwise known as SERPs. The main differences are what pages you focus most of your efforts on optimising. E-commerce’s primary focus is product and category pages, as they drive revenue to businesses, whereas that would be different for a blog, for instance. Another key difference is the optimisation of rich snippets and structured data. This is imperative for eCommerce stores to have implemented onto their site and implemented correctly, enabling Google to understand products, their ratings and reviews better.

Backlinks are a link from one website to another. This link passes on a vote of confidence in Google’s eyes, as it is someone vouching for your legitimacy. For example, it is someone you trust who tells you about a nice place to eat; you are much more likely to visit the restaurant because you trust the person’s recommendation. Similarly, this happens with search engines as they see backlinks as a form of recommendation for a website’s content. The more this happens, the more expertise, authority, and trustworthiness you will have in the eyes of Google, thus ranking at the top of the search results.

E-commerce SEO can be a precious investment for any business that can sell its products online. By improving visibility online, there is no end to the number of customers that you can reach. It is important to remember, though, that SEO is a long-term strategy, usually taking anywhere from 6-12+ months to reap the rewards for your efforts. Still, the rewards can be greater than ever imagined.

Internal linking is the process of linking from one webpage to another within your own website and is important for eCommerce SEO because it helps to firstly improve navigation, enhances crawlability, increases customer engagement whilst on your site and improves your overall search engine results page (SERPs) rankings.