Who I’ve Worked With
Case Studies
Below are a few of the clients I have worked with on various Local, National and eCommerce SEO campaigns. Take a look at some of my SEO success stories!

Axent Washrooms & Interiors Ltd
Complete SEO Services – “Exit Strategy Campaign” – 3 Year plan, turnover increase year on year to over 7 figures!
Industry: Commercial Washrooms & Interior Design
Site Type: Services – WordPress
Main Competitors: Flush Washrooms
Services Performed:
- Complete SEO Services performed monthly for 3 years.
- Content Creation – Blog Posts, Local and National Landing Pages.
- Link Building – Links from authoritative websites to relevant web pages containing most profitable keywords.
- Citation Building – Increase your visibility, rankings and trustworthiness locally.
- Technical SEO improvements.
- Site Structure.
- Internal Linking – Help Google understand and rank your website better.
Results:
- Grew from a start-up to 7 figure turnover in 3 years!
- 5x Organic traffic increase year on year.
- 4x Enquiries year on year.
- Top rankings for several important transactional intent keywords.

AM Kitchens Ltd
Complete SEO services – Local & National Landing Page Creation and Optimisation.
Industry: Residential Bespoke Kitchens & Bedrooms & Commercial Interior Design
Site Type: Services – WordPress
Main Competitors: Bespoke Kitchen Businesses in the East Midlands.
Services Performed:
- SEO services performed for 6 months.
- SEO Audit & Opportunity Report
- Content Creation – Blog Posts, Local and National Landing Pages.
- Link Building – Links from authoritative websites to relevant web pages.
- Citation Building – Increase your visibility, rankings and trustworthiness locally.
- Technical Improvements
- Site Structure
- Internal Linking – Help Google understand and rank your website better.
Results:
- 8 Local and National landing pages were created and ranked on the 1st page of Google! 2 being at that #1 spot!
- 300% Organic traffic increase in 6 months.
- 2 x Enquiries rate in less than 6 months.
- 300% Organic traffic increase in 6 months.

The Appliance Depot
Extensive SEO Audit, Click Rate Optimisation & Category Pages Content Update.
Industry: National Appliances Retailer
Site Type: eCommerce – Magento 2 (Adobe Commerce)
Main Competitors: Currys, AO, John Lewis, Appliances Direct, Marks Electrical.
Services Performed:
- On-going SEO services
- SEO Audit & Opportunity Report
- Category Pages Optimised – Improving the positions for transactional intent keywords.
- Product Page optimisations.
- Content Production (Blog Posts and Outreach).
- Link Building.
Results:
- Increased ‘clicks’ onto the website by 230% Year on Year 2022 vs 2023.
- Main Keyword organic traffic increased & sales within 2 months.
- Ranking for top category keyword terms such as ‘Dishwasher’ + ‘Cooker Hood’ whilst also placing in the top 3 for their 2 most profitable product categories.
- Top 1-3 positioned keywords up from 120 in May 2023 to 938 in December 2023.
- Top 4-10 Position keywords up from 893 in May 2023 to 2569 in December 2023.
- eCommerce sales improved over 130% Year on Year 2022 vs 2023,
- Backlinks from big names such as: Standard.co.uk HouseBeautiful.com Readersdigest.com (rd.com) familyhandyman.com which.co.uk thehealthy.com and many more.

Hazel Layne Vintage
Website Design – Optimised Product & Category Pages – SEO Audit & Opportunity Report
Industry: Vintage Fashion
Site Type: eCommerce – Shopify
Services Performed:
- SEO Audit & Opportunity Report
- Content Creation – Blog Posts.
- Category Pages Optimisation.
- Product Pages Optimisation.
- Citation Building – Increase your visibility, rankings and trustworthiness locally.
Results:
- 10 main category target keywords ranked on the 1st page of Google search results within 3 months for a competitive niche.
- First Organic SEO sale after 2 weeks of works commencing!
- Organic traffic sales continue to increase favourably month on month.

Macleod Property Group
Website Design & Optimised Landing Page Creation to gain Facebook Ads Leads.
Industry: Property Investment Services
Site Type: Services – WordPress
Services Performed:
- Website Design
- SEO Optimised Website
- Content Marketing
Results:
- The first Facebook ads campaign generated some good leads, 3 of which have turned into ongoing clients for my client! All in the space of 3 weeks from initial contact!

Zeh-Toyz
Website Design & Category Pages Optimised.
Industry: Toys & Entertainment Products
Site Type: eCommerce – Shopify
Services Performed:
- One-off Website Design and Initial webpage optimisations.
- SEO Audit & Opportunity Report
- Category Pages Optimised – Improving the positions for transactional intent keywords.
Results:
- My client received his first Organic sale within 24 hours of the website going live!

KEP Italia UK
Website Design – Optimised Product & Category Pages – SEO Audit & Opportunity Report
Industry: Luxury Equestrian Helmets
Site Type: eCommerce – WooCommerce
Services Performed:
- Complete Website Build
- Hosting
- Inventory Management System
- SEO Audit & Opportunity Report for future expansion plans
- Category Pages Optimisation
- Product Pages Optimisation
Results:
- Website Live and Jockeys are currently purchasing their new KEP Italia helmets.

Slipperss
Website Design – Optimised Product & Category Pages – SEO Audit & Opportunity Report
Industry: Footwear (Slippers)
Site Type: eCommerce – WooCommerce
Main Competitors: Next, House of Slippers, Dunelm.
Services Performed:
- SEO Audit & Opportunity Report
- Content Creation – Blog Posts.
- Category Pages Optimisation.
- Product Pages Optimisation.
- Citation Building – Increase your visibility, rankings and trustworthiness locally.
Results:
- 3 main category target keywords ranked on the 1st page of Google (top 6) search results within 3 months of website Launch.
- 10 out of a possible 13 products keywords ranked in the 1st page of Google (top 10) search results within 3 months of website Launch.
- First Organic SEO sale after 1 week of works commencing!
- Organic traffic sales continue to increase favourably month on month.
